Maria Grazia Chiuri continues theme of female empowerment but with a more tomboyish edge
Maria Grazia Chiuri, the first female designer of Christian Dior, has a specific idea as to her role in the new wave of feminism. Fashion, she believes, represents the public face of femininity. “My job as a designer is to create the wardrobe for the image that women want to portray of themselves,” she said backstage at Musée Rodin, after a show which opened Paris fashion week. “We have to listen to women, to hear what is the point of view of women now, of the new generation.”
It is four seasons since Grazia Chiuri’s opening gambit as Dior designer was a T-shirt reading “We should all be feminists”, and the cry is as loud as ever. The venue for the latest show, an ultra-modern boxed marquee in the museum garden, was papered inside and out with slogans of female empowerment, such as “Women’s rights are human rights”, slapped on top of vintage magazine covers.