For the next six months, at least, a colour that has recently been confined to National Trust gift shops will be on every shop floor
Context is all, Margaret Atwood wrote. I couldn’t agree more. I mean, I wouldn’t even make a decision as to which earrings to wear without looking in a full-length mirror. Possibly that wasn’t exactly the point she was making, but still.
When you wear a colour, context can change everything. If you wear a white dress to someone else’s wedding, or a gold dress when everyone else is on a red carpet blackout, then context is definitely all. Whether it is in or out of fashion alters our perception of a colour. Wearing pink used to signify girliness; the rise of millennial pink means that it is now a unisex choice, but puts you firmly in the Snapchat generation.
Related: What I wore this week: a cardigan
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