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From Beyoncé to Kendall: the stylist who turned internet culture into fashion

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She was behind Beyoncé’s infamous pregnancy shot and has reinvented the look of Insta-models like Gigi Hadid and Kendall Jenner. Meet Marni Senofonte, the super-stylist who knows what’s on trend way before you do

Breakfast with Marni Senofonte, LA-based super-stylist to Beyoncé and Kendall Jenner, was never going to be a slice of toast. She emerges from the lift lobby in her smart Mayfair hotel, hugs me, finds us a corner table, takes off her sunglasses, hails a waitress and orders as follows: an almond milk cappuccino, a double-shot espresso, a cup of ice, some turkey bacon (“Very, very burnt, please”), a baguette with butter, mashed avocado on rye toast and fresh pineapple juice.

When the drinks arrive, Senofonte stirs two sugar cubes into the cappuccino, takes a sip and puts the cup down in its saucer, never to be touched again. A few moments later, she inquires after the double-shot espresso, which turns out to have gone into the cappuccino when she wanted it on the side. The double shot appears, and Senofonte pours it over the ice. Now she needs a straw. This arrives, along with the turkey bacon and the avocado toast, but the bacon isn’t crisp enough, so it goes back. Senofonte cuts the avocado toast into tiny pieces, pushes them around the plate, but doesn’t eat any. The turkey bacon reappears, crispier, but still not crisp enough. “That’s OK,” she says cheerfully. “I don’t really need to eat this stuff, I just need to smell it in the morning.” She picks up a shard of the bacon in her pointed fingernails and waves it around like a cigarette for the rest of our conversation. By now, our table is almost collapsing under the piled-up plates, but the only thing Senofonte consumes is the double-shot espresso, which she inhales through the straw in one gulp. “That’s the only part I really need,” she explains. “The cappuccino, that’s only there to make me look like an adult.”

The timing was insane. Lemonade came at a time when life was like, pelting lemons at me, you know?

The thing I love about these new models is, they are like the 90s supermodels. They are like little rock stars

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