The yellow dress is to the millennials of our uncertain times what red lipstick was to the women of the Blitz
There is a lot to be said for wearing something different. Standing by your principles is laudable in other arenas, but there is no virtue to be signalled by wearing navy, and in fashion, as in food, you miss half the fun if you refuse to try anything new. And the new new thing, is a yellow dress. It started almost a year ago, with Alicia Vikander’s strapless Louis Vuitton dress and Beyoncé’s (eponymous) Lemonade ruffles. Emma Stone wore one in La La Land and Natalie Portman to the Golden Globes. Emma Watson is incoming, in Beauty And The Beast.
I have no explanation for why the yellow dress is happening right now, beyond the fact that we are living in a time when the upset has become the new normal. Do not adjust your sets: the world is wearing yellow. Also, there is a hunger for good news. Optimism feels vital, and the sunny spirit of the yellow dress is the ultimate in dopamine dressing. The yellow dress is to the millennials of our uncertain times what red lipstick was to the women of the Blitz.
Related: What I wore this week: zebra print | Jess Cartner-Morley
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