Matching underwear is over. It’s all about aspirational underwear for the female gaze
Beyoncé being the spiritual leader of 21st-century womankind – I lose track of whether the paperwork has been ratified by the ladies wing of the papal conclave, but I think we can take it as read – when she makes an announcement, the world listens.
She made an announcement last week. You may have heard about it already. Being pregnant with twins was part of it, but it is another matter that concerns us here. In an aubergine bra and powder-blue knickers, she effectively pronounced the death of matching lingerie, dropping the bomb in the white-hot centre of the lingerie market a fortnight before Valentine’s Day. In an image with psychedelic arthouse styling calculated for maximum global reach, Beyoncé chose underwear with top and bottom halves in different colours, different styles, and different labels.
Related: Buy of the day: the rise of the democratic bra
Continue reading...