‘The look is part bookworm, part superpower. Think Violet from the Incredibles, or Napoleon Dynamite’
We haven’t got all that long so, in the interests of saving time, may I assume you’ve all had the Margot Tenenbaum memo? How Gwyneth Paltrow’s mink-clad, barrette-wearing, chain-smoking character is fashion’s muse of the season, etc. Yup? Marvellous. Because wittering on about Margot is all well and good, but I’m not sure it gets us very far in terms of what we are actually going to wear. Are you going to buy, let alone wear, a huge great fur coat? Do you, hand on heart, think a Fred Perry tennis dress is going to be a useful item to have to hand when you come to get dressed on a wet Tuesday in October? Well then. Quite.
The glam geek look – pussybows and thick-rimmed specs, long skirts and goofy loafers – originated on the Gucci catwalk six months ago in a collection that Alessandro Michele said was not actually designed with any Tenenbaums in mind. It was not an obviously commercial trend. (As in, it won’t help you pull, it doesn’t make you look thin and it’s mostly in colours that make you look ill.) And while the show was a critical hit, few expected it to chime with the masses.
Related: We are family: the cool clans inspiring this season's fashion
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