Too cool for school: Saint Laurent's signature look is out in force

Skinny jeans, leopard print and a rockstar-heavy front row. It must be the Saint Laurent autumn/winter 2015 collection

Walking into a Saint Laurent fashion show feels like walking onto the set of the brand’s ad campaign: the dark walls and stark lighting, the bare bones band’s-dressing-room interior. The skinny limbs in black jeans, the look-at-me-don’t-look-at-me sunglasses and hats. (This goes for the boys as well as the girls, by the way. Very egalitarian, like that.) The sense that you’ve walked into a party where everyone knows everyone else and is laughing together about the even-cooler party they were at last night, that you didn’t know about.

The thing is, of course, that walking into a Saint Laurent fashion show is indeed exactly like walking onto the set of a Saint Laurent advert, because creative director Hedi Slimane doesn’t just design clothes, he designs every aspect of the brand’s message, and he ensures it infuses everything. He shoots the advertising campaigns himself, the better to ensure they project his vision of Saint Laurent Paris, as the brand is now officially known.