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Sarah Brown's mission to send 57 million children to school

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Since leaving No 10, Sarah Brown has campaigned for global health and education. She explains why she has teamed up with a luxury jewellery brand for her current ambitious project

Sarah Brown – global campaigner for health and education, ex-prime minister’s wife, Twitter star– wants to talk about jewellery. Actually, what she really wants to talk about are the 57 million children worldwide who will never get a day in school. But a top-flight career in public relations and 13 years in residence at numbers 10 and 11 Downing Street have made Brown an expert on how to make people listen to and engage with a message, and these days she is convinced of the benefit of fashion as a campaigning partner. And so she is here to promote the bracelet she is wearing, made from sterling silver woven with sky-blue silk thread, sales of which will benefit Brown’s global education charity, A World at School.

The challenge of such a cause is that no one disagrees with it. There is no controversy with which to seize attention. “No one is going to say: ‘Oh no, I don’t think children should go to school,’” says Brown. We are 30 floors above Liverpool Street station, London, in the building where her charity works and Gordon’s non-parliamentary offices are based. Brown, smartly dressed in navy trousers and jacket and a scarf printed with abstract squiggles, is friendly and warm in person, although she positively bristles with efficiency. Several times, when a question starts to ramble, she dives in and crisply rewords it for me before answering. It is not done in a rude or domineering way, but as the instinct of someone who can’t imagine wasting time.

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