Analysis of 30,000 articles reveals that fashion’s key word of 2017 is ‘power’ – reflecting big changes in the balance of power throughout the industry
An analysis of 30,000 articles published in 2017, across 100 different online fashion and lifestyle publications, threw up surprising results when analysed for the most important fashion words of the year. The global fashion search platform Lyst broke down the articles into their 8,610,630 component words and tracked the most popular combinations to find that fashion’s key word of the year was “power”. (Also in the top 10: woke, statement, floral, millennial, ugly and vegan.)
That power was the key word of 2017 was due to the fact that the key moves of the year were in the balance of power, not the lengths of hemlines; 2017 was a year in which the elitist structures of fashion were challenged on the catwalk, in the boardroom, and on the newsstand.
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