Christopher Bailey: how Burberry's creative force transformed the brand

Departure much more significant than run-of-the-mill fashion business reshuffling, with Bailey’s name synonymous with label

Christopher Bailey, who turned Burberry from an ailing rainwear label into a global luxury brand, is to check out of the company in 2018 after 17 years at the helm.

Burberry shares fell 2% after the news that Bailey’s next Burberry show, which will be held in London in February, will be his last. His departure leaves a plum vacancy for a new designer at Britain’s biggest fashion brand.

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