Size-zero ban is proof fashion industry is finally listening to customers

It is too early to say whether LVMH and Kering’s ban on using size zero models will improve women’s health, but it is a sign the business is changing

The use of size zero models has been a fashion industry scandal for 15 years. The announcement that rival Paris powerhouses LVMH and Kering have joined forces to end the practice is proof of an industry finally being held to account by the clothes-buying public.

Will their charter succeed in improving model health, after previous initiatives failed? It is too early to say. But the move is encouraging evidence of how fashion is being gradually democratised.

Related: French fashion giants pledge to stop using underage and size zero models