The Alexa effect: what we can expect from her new collection

The new issue of Vogue has landed on the fashion desk – and with it, a first look at Alexa Chung’s new label. Here’s our snap verdict

Fashion has a million so-called influencers, but only one Alexa Chung. She put a generation of millennials in Peter Pan collars, brought the Barbour jacket back from the dead to backstage at Glastonbury, and is the reason why you have so many pairs of ankle boots. So her Alexachung collection, which goes on sale 31 May, is going to hit your wardrobe hard. Here are our predictions for the three ways in which Alexa will impact your summer 2017 look, based on close scrutiny of her Vogue reveal.