Alexa Chung has worked it for years, while Emma Stone and Strictly’s Claudia Winkleman have also adopted the new soft-power style that’s flat at the top, wavy through the middle and suggests you’re not trying too hard
If you hadn’t noticed that there is a new power hairstyle on the scene, don’t feel bad about it. You weren’t supposed to notice because the new look flies deliberately under-the-radar. The check-me-out blow-out is over, and the new look is Don’t Care Good Hair.
Don’t Care Good Hair is flat at the top – root lift is so noughties, babes – and wavy through the middle section, but in a bendy, haphazard-looking shape with no spiral curls. The ends are left natural so they poke in different directions rather than being curled neatly under. It is more zigzag than Wag, more lo-fi than blow-dry.
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