Pretty, unthreatening, demure? Not any more. Loved by Gucci, modern feminists and men, in these post-gender days, pink has gone rogue
Gravadlax. Rose quartz. Calamine. Taffy. Watermelon. Elastoplast. No, it’s not the world’s most esoteric shopping list, but the colours you need in your wardrobe this season. The names are bewildering, but the message is clear: this season is about pink. But not as you know it.
When this spring’s collections hit the catwalks last September, New York’s post-punk, rave-referencing Marc Jacobs stirred controversy, with the flamingo- and fuchsia-coloured dreadlocks worn by Kendall Jenner and the Hadid sisters, sparking a row about cultural appropriation. Next came London, where milliner Stephen Jones dreamed up outsize pirate hats to match Ryan Lo’s Venetian harlequin-printed jumpsuits in fuchsia satin.
The colour is as likely to be seen in a menswear collection as it is in the little girls’ party dress department
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