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Channel: Jess Cartner-Morley | The Guardian
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Milan fashion week: Gucci embraces its brilliant absurdity with fluid show

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Alessandro Michele’s collections, celebrating diversity and gender fluidity and featuring a fabulously mixed cast arrayed in geek chic, have the fans flocking

The current incarnation of Gucci is either completely absurd, or utterly brilliant. After two years with designer Alessandro Michele in charge, it is beginning to look as if it must be both.

The slogan T-shirts, Sesame Street colours, stick-on pearls, triangular silhouettes and woodland animals straight from nursery wallpaper do not adhere to any previously known rules of stylish dressing – and yet the label gains more fans with every season. In the last quarter of 2016, during which Michele’s third womenswear collection was on the shopfloor, growth accelerated from an already impressive 17% to a new high of 21%.

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