Launch event and first catwalk show salute city’s diversity, as pragmatism comes to fore after industry shock at political upsets
London fashion week is really in the entertainment business these days. The livestreaming of Burberry’s upcoming catwalk show on Monday evening is being trailed with the kind of full-page magazine advertising that would befit the pilot of a buzzy new TV drama.
The extra-wide pavement outside the new Aldwych catwalk venue has been commandeered as a stage on which street style stars parade for their insatiable Instagram audience.
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