Having left No 10, the former Smythson designer has launched her own label, Cefinn. Is it more Vogue than true blue?
I will still never forgive Samantha Cameron’s husband for calling that referendum, but I would definitely wear some of these clothes. The Zip Funnel Neck Midi Dress in Khaki (£290) is a good shape and length, has elbow-length sleeves that work well for daytime, and a pleasingly JW Anderson-ish zip from collarbone to hip. I am also quite keen on the Long Sleeve Peplum Top (£190), shown with jeans on the website. The Tailored Stretch Wool Blend Maxi Culottes (£210) look elegant and wearable.
There will be no scrum for these clothes. They do not scream fashion. They are clothes to quietly make the point that the wearer is up-to-date on modern life, generally speaking. They are mostly navy, black and khaki, accented with poppy red. (Oddly, there is one print, a window-pane check. This perhaps should have been edited out.) They are aspirational in a grown-up, lifestyle-orientated way. Like the right marble kitchen surface, or a Stiffkey Blue front door.