Its festive ad may elicit tears, but squeeze on clothing business has resulted in tighter collection that adopts catwalk and street style for M&S customer
Technically, the Marks & Spencer fashion showcase is a reveal of hemlines and heel heights, but within two minutes of arriving at the new season preview I am talking feelings with the retailer’s CEO, Steve Rowe.
The store’s latest advert stars a Hillary Clinton-esque Mrs Claus saving the (Christmas) day in on-trend hygge knitwear, and includes the most feelgood helicopter moment since James Bond and the Queen flew into the Olympic stadium for the opening ceremony of London 2012.
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