Miuccia Prada: 'It's time to talk about the present'

Prada is embracing modernity – with a twist – in clothes that project intimacy but are also wearable

Prada’s profits fell 25% in the first half of this year, while the status of Miuccia Prada as Italian fashion’s go-to intellectual finds itself under threat from Gucci’s newfound enthusiasm for “allegorical cartography and rhizomatic thinking”. (Me neither.)

But this Milan fashion week catwalk show – a film-meets-fashion showcase in collaboration with David O Russell, director of American Hustle and The Fighter – was a strong statement that Prada is not content to be yesterday’s brand.