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Channel: Jess Cartner-Morley | The Guardian
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Squads are for losers, but #twinning is winning

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When Beyoncé and Jay Z and Theresa and Philip May are all working a trend, something is definitely afoot

Now that we have had time to fully absorb and analyse the repercussions, it is clear that the most culturally significant reverb of Kim’s takedown of Taylor in July was the death of Swift’s squad, and the resulting devaluation of the very concept of the squad. For all their photogenic solidarity, Taylor Swift’s girl gang turned out to be wholly incompetent in defence of their queen when the going got tough. There was total radio silence from Gigi Hadid, Cara Delevingne, Karlie Kloss and the one from Victoria’s Secret, while a supportive tweet by Selena Gomez backfired spectacularly, when she appeared to belittle the Black Lives Matter movement #nothelpful

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