Stella McCartney's Team GB kit is confidently patriotic

The designer’s Olympic kit blends a safe heritage print meets performance kit

All herald Team GB. With the 2016 Olympics three months away, designer Stella McCartney has fired the starting pistol, unveiling a new kit for Team GB and ParalympicsGB which features a new heraldic coat of arms as its logo.

“The coat of arms is all around us in Britain. It’s so much a part of us that we barely even notice it, but it is so distinctively British,” said McCartney shortly after presiding over the launch wearing six-inch high heels, shoulder-robing a red coat over a cream blouse and black silk jogging bottoms. She was flanked on stage in central London by Tom Daley, who sported the new coat of arms on his tiny navy trunks, and Jessica Ennis with the image emblazoned on a two piece.