Mulberry’s catwalk return and fun designs from Anya Hindmarch and Hill & Friends raised stakes in a UK market worth £2.7bn
It is a sign of how business minded the British fashion industry now is that, just as Milan has Gucci and Prada slugging it out, London has its very own handbag wars. The prize money is considerable: 51% of all British women bought a handbag last year, contributing to a UK accessories market worth £2.7bn.
Equivalent figures for the sale of ironically deconstructed sweatshirts and one-legged trousers are unavailable, but handbags are key to fashion’s bottom line. On Sunday at London fashion week, three labels went head to head in the battle to create this season’s It bag.
Related: Mulberry picks Céline's Johnny Coca to be its new creative director
Related: Hill & Friends: everything you need to know about Emma Hill’s post-Mulberry comeback
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