Michael Kors abolishes wait between catwalk and store by making key garments from his latest collection ready to buy
New York fashion week has a new catchphrase: “Ready to wear – ready to go.” The see-now-buy-now mantra that is revolutionising the industry started in London, with Burberry’s unilateral abolition of the traditional six-month wait between a catwalk show and clothes arriving in store. But it was inevitable that New York, a city where instant gratification and 24-hour delivery are a way of life, would step up and own it.
The designer Michael Kors has a talent for pithy enunciations of where fashion is at. (“Ultimately, rich and pretty is what women want,” he pronounced at the height of last decade’s pre-financial crash mania for status dresses and It bags.)
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