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Channel: Jess Cartner-Morley | The Guardian
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The rise of blind-spot shopping

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Livia Firth’s new collection for Marks & Spencer suggests that the smartest shoppers may be the ones buying clothes that most others would pass by

Confession time. When I shop, I am drawn like a moth to a flame to the prettiest, most eye-catching pieces. Yesterday, I took a short cut through Zara – I know, madness. Know thyself, woman! – and ended up buying a spaghetti-strap black lace bra-top thing, with some half-baked idea about how I was going to wear it over a shirt at fashion week in a sort of entry-level-Vetements way.

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