Taking over the famed Cinecittà film studios, catwalk show packed an extra emotional charge
The grand scale of theatrical ambition for Chanel’s Paris-Rome event was evident from Karl Lagerfeld’s choice of venue. Rome’s Cinecittà, a film set the size of the Vatican City, is where Elizabeth Taylor and Richard Burton fell in love on the set of Cleopatra, the movie that almost bankrupted 20th Century Fox. Federico Fellini, who filmed La Dolce Vita there, called it the “temple of dreams”.
Lagerfeld is one of modern popular culture’s great storytellers. He has created at Chanel a seductive and vivid fantasy world to which the world’s consumers are so in thrall that the brand is estimated to be worth $7bn (£4.7bn).
Related: Eyewitness: Coco Chanel in Paris, 1962
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