‘My understanding of this style is based on the Charlie perfume ads’
Ever noticed how in each decade the fashion clock seems to stop at a certain time of day? In 1950s fashion, it will always be 4pm, in a dress to be worn under an apron as the cakes are brought triumphantly to the tea table. If one is channelling 40s retro, it must be rush hour, to be navigated in a smartly tailored suit as you walk purposefully and vaguely poignantly across a station concourse. Seventies fashion is frozen around midnight, the glare of flash bouncing off shiny fabric and skin with a post-dancefloor glow.
Which is tricky, because we are well into autumn and the 70s are not so much back as still back, having dominated the summer as well. And with the best will in the world, there is a limit to how many real-life looks you can make from a Studio 54 mood board. Even when you look beyond the late-night 70s, what comes to mind are jeans and sun-faded cotton T-shirts, which doesn’t help, what with your late-October diary not being jam-packed with picnics and/or folk festivals.
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