Forget the catwalk: these days, it’s social media that decides what you wear – and more is definitely more
You know that navy blazer, the really expensive one that you bought because fashion editors like me told you it was a for ever classic, that trends were over? Well, it’s no use this season. Sorry about that. That new age of minimalism that we confidently heralded – the end of the trend circus, a clean slate of perfect white shirts – well, it didn’t last. The new season is about eclecticism and eccentricism, colour and clash. Even Phoebe Philo, whose Céline catwalk shows pushed fashion as close as it may ever get to asceticism a few years ago, embraced print, detailing, quirky humour in her Paris fashion week show earlier this year.
But never mind Paris fashion week. That’s not where trends happen any more. It’s not London, either, or New York, or Milan. Because the catwalk is no longer at the heart of fashion – Instagram is. Just as Twitter has become central to political life, as a filter that quickly and organically separates those issues that grab people’s attention from those that don’t, Instagram sets the fashion agenda.
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