Pucci makes waves at Milan fashion week with sea-themed collection

It was a less jazz-hands start to a new era of Pucci than expected, and spring/summer designs looked fresher for it

Massimo Giorgetti, the new designer at Emilio Pucci, has two credentials that will have appealed to luxury goods conglomerate LVMH, who bought the house from the Pucci family 15 years ago.