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How Socality Barbie proves that Instagram has turned into reality TV

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You’ve seen the same visual cliches so many times – filtered brunches, wholesome hikes and perfect weekend wardrobes. Now one spoof account is parodying the impossibly perfect lifestyle #liveauthentic #neverstopexploring

Here she is on the sand, barefoot in the lapping waves, wearing cropped skinny jeans and shoulder-robing a blanket. And here she is in a cafe, the sleeves of her utility overshirt pushed up as she reaches for her flat white with its photogenic foam-art. Here she is in the mountains, wearing a beanie hat that perfectly offsets hair blow-dried into soft waves. Oh, and look, here’s a still-life shot of her weekend-away capsule wardrobe laid out on hardwood floors. She’s taking high-heeled hiking boots. But then, she is a Barbie doll.

Socality Barbie, the newest social-media sensation, is on a mission to take down Instagram from the inside. The account is the brainchild of an anonymous wedding photographer in Oregon, who dresses a Barbie doll in mini-hipster outfits and posts Instagram shots of doll-sized hikes (always sunny, lots of photogenic light shafts through the trees), coffee dates (whitewashed wooden tables and a calm, mindful atmosphere) and boyfriends (check shirt, facial hair).

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