The Guardian’s fashion editor gives her view of Apple’s most luxury-focused wearable yet
Apple HQ have announced the launch of an iPad with a pencil, and an iPhone that takes “emergency selfies” [sic] – but let’s cut to the chase, because the new Apple Watch Hermes, which goes on sale 5 October, is clearly the most interesting news from Cupertino. In the story of fashion-tech partnerships, that of Apple with Hermes, home of the Birkin bag, is the most glamorous couple to date.
The original Apple Watch is a good-looking watch, but the Hermes Cape Cod is more elegant, more refined. This watch is Hermes on the outside, Apple on the inside. Look at the slightly deco font of the numerals, the lozenge-shaped face, stirrup-style connection to the leather strap, the second hand in Hermes’ signature orange. The price for the double-strap version (which is The One) is $1,250 (£808), which is considerably less than you’d pay for a non-Apple Watch original Hermes Cape Cod. A bargain? Well, bear in mind that internally this is an Apple product, and unlike luxury watches, Apple products do not last for decades.
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