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Channel: Jess Cartner-Morley | The Guardian
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Horti-couture: how fashion fell for florals

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Florals have a language all their own. From LBD-esque dark orchids to statement peonies, here’s our guide to harnessing your flower power

There are small but crucial differences between fashion and the real world. Here’s one: in fashion, flowers for the kitchen table are not something that you buy on impulse from the stall by the station as an it’s-Friday treat. They are as much of a style statement – and as trend-driven – as your handbag, or your shoes, or the car you drive, or the restaurant you book for your birthday party. They must be carefully considered and finely calibrated to enhance your personal brand.

The coolest trend in flowers over the past few years hasn’t, confusingly, involved flowers at all. Greenery is what greets you when you walk into Céline’s Mount Street store. The vogue for palm leaves can be traced back to Céline’s ad campaign for autumn/winter 2011; their cult status was confirmed in 2012 when House of Hackney launched its now-classic Palmeral print. A cheeseplant or succulent on your mid-century sideboard is pure minimalist cool, the lack of pretty petals chiming nicely with your on-trend androgynous wardrobe.

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