‘Riviera chic is the new version of Breton. It’s a little less utilitarian, a little more glamorous’
suppose that, technically speaking, Brittany is still in France, but the Breton top has jumped the shark as far as Frenchness is concerned, and is now what English people buy from Boden to wear when they are actually spending their holidays in Cornwall but want to look a little bit continental. This annoys the hell out of fashion types, who like to hold forth about how they’ve been wearing them since the days when you had to get to Saint-Malo market at dawn to buy them directly off the fishermen for two francs, etc.
Fashion, therefore, has had to venture a bit further south this year, to find a summer look with a touch more je ne sais quoi. Riviera chic is the new version of Breton. It’s a little bit less utilitarian, a little bit more glamorous.
Continue reading...