Once holiday photos were blurred snaps of sand and sunburn. Now they’re art-directed visions of fabulousness. Here are the key shots you’ll see this year and what they mean. Stand by for #bliss smugness overload
Instagram is to summer what the John Lewis advert is to Christmas. Just as that first hit of small-screen schmaltz puts us into Christmas mode (equal parts consumerist fervour and hashtag-friendly nostalgia #blessed), your Instagram feed now fires the starting gun on summer. Once upon a time, you knew the change in season by the cooing of the first turtle dove; now, it’s the ping alerting you to the 14th my-new-pedicure-and-sandals selfie of the day. Whereas once you just needed a lunchtime shopping trip for a new bikini and a pile of paperbacks to prep for your holiday, you now need to update your Instagram look. For instance: you do know, don’t you, that the “sunglasses and phones in the middle of the table” picture has overtaken last year’s “shoes in a circle” as the hot group-shot meme? Phew. And that skyscrapers should always be shot from pavement level, and your lunch from directly above? And that’s just the start …
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