Luxury Italian label Max Mara celebrates its new London flagship with a sophisticated resort collection attuned to the ‘mixed’ European climate
In Cannes, Dior gave us taffeta hotpants with flip-flops; in the Californian desert Louis Vuitton was all about hippie-luxe maxidresses. But November – when these “resort” collections go in store – means something rather different in London. And so it was that Old Bond Street yesterday hosted a Max Mara catwalk featuring rainhoods, trenchcoats, trainers and gloves.