Paris fashion week: Louis Vuitton show restyles label for digital age

The brand’s creative director, Nicolas Ghesquière, has remodelled the French label’s long-vaunted ideal of ambition for today’s world of iPhones and iPads

Ambition lies at the heart of the Louis Vuitton brand. The scale of that ambition is hard to miss at the Fondation Louis Vuitton, the new Paris museum of contemporary art: it is badged above the door with a glittering LV, a giant version of the hardware used on the bags.

That ambition is spelt out again when you pass through the museum and into the catwalk show space built alongside it, a trio of sunny, silvered glass globes which Vuitton designer Nicolas Ghesquière described backstage as his “space observatory station”.