Designer tries to woo fashion’s tastemakers with refined and sophisticated takes on ready-to-wear as success of his handbags jeopardises brand’s exclusivity
Michael Kors has what many in the fashion industry would consider to be an enviable problem: he is selling too many handbags.
Having identified a gap in the market for a £300-£500 handbag – affordable luxury, in industry-speak – he has been remarkably successful in dominating it. In the last three months of 2014, revenue rose by 30% to £848m, and the opening of 194 new stores brought the global total to 509.
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