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J Crew's Jenna Lyons: 'Sequins are the new black'

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Label’s creative director fights against ‘fashion gone quiet’ with sparkles, bright yellows and deep purples as she shows collection at New York fashion week


Backstage at the Lincoln Center, moments before the J Crew show at New York fashion week, the models asked Jenna Lyons, the label’s creative director: “Are we allowed to smile?”

Lyons – dressed for the occasion in floor-length black culottes with a simple striped cotton shirt, signature black-rimmed spectacles and slicked back hair – burst out laughing. “Oh my god, yes! Please smile.”

Our man doesn’t want to be visible from 10 blocks away because of the colour of his shirt

Related: Stompy boots and hat hair are in, necks are out – eight things we learned from New York fashion week

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