The purpose of discounting is to get rid of all the so-last-season stuff – so don’t fall for the fashion industry’s tricks and end up with something you don’t really want
In the January sales, there are winners and there are losers. Success requires strategy and grit. But forget the sharp elbows, because the other shoppers are not your opponents: in this mind game, it is the industry you are playing against.
The purpose of discounting is to get rid of all the so-last-season stuff; fashion that’s past its sell-by date. Now, while I am gung-ho about sell-by dates when I look in the fridge, I’d never buy fashion that was even slightly on the turn. The thrill of the new is as crucial in the fashion industry as it is in newspapers.
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