Raf Simons’s futuristic collection forms the centre of the house’s charm offensive in Japan – and there’s not a kimono in sight
Fashion’s most exquisite and exclusive creations are often called “fairytale” dresses. There is a good reason for this: storytelling and myth-making are how brands conjure up their halo effect of desirability.
What has changed in the 68 years since Christian Dior founded his atelier is that the story now needs to reach customers living many thousands of miles from the Avenue Montaigne. And so, in pursuit of the pot of gold at the end of the luxury rainbow, Christian Dior travelled from Paris to Tokyo to stage a catwalk show for 1,200 guests at Japan’s national sumo wrestling arena on Thursday night, billed as a celebration of Dior’s historic links with Japan.
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