Move over Alan Sugar fashion legend Diane von Furstenberg is the new boss in town
Ten young women compete to become a DVF global brand ambassador. Essentially, its a turbocharged version of the reality of the current fashion industry, in which interns compete madly to do menial tasks in such an outstandingly smiley and delightful way that they get hired for actual jobs. The exact nature of the brand ambassador job is vague, but the DVF agenda is clear: the company needs to connect with a new generation. Everyone loves Diane, but she is 67; she is in search of a younger version of herself.
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