Polo necks are in, heels are out. And your hair icon is either Neil Tennant (men) or Charlotte Rampling (women). Welcome to Frieze London 2014. Here are the art fairs unwritten fashion rules written down
1. Its all about a flat shoe.
Valentino trainers, Chanel trainers, customised Stan Smiths or, failing the above, a nice sleek pair of bouncy Nikes are worn with a pair of slim trousers ending at the ankle bone, so that an inch of skin is visible. This is the new power dressing. If trainers dont work for you, try a slightly pointed brogue or loafer. We spied Lady Helen Taylor looking super chic in a grey linen jumpsuit and lipstick-red loafers.
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