As supermodel Liu Wen appears on the cover of Vogue China wearing the Apple Watch, the Guardians fashion editor, Jess Cartner-Morley, tracks five key moments in Apples meticulously planned fashion strategy
On the cover of the new issue, out on Monday, Liu Wen catwalk star, Victorias Secret Angel, Estee Lauder spokesmodel is wearing a Celine striped knit tunic and skirt and 18-carat yellow gold Apple watch with a red leather strap. Chinese Vogue is a new addition to the venerable tradition of fashion magazines, but one that has had a huge impact in a very short time. The Chinese edition of Vogue is not yet 10 years old, and yet its readership of 1.3 million is bigger than that of the UK (where Vogue is 98 years old) and Italy (39). By making a splash in China, is Apple sending a message that it could have the same impact on the luxury market there?
Continue reading...