Apple Watch at Paris fashion week five things we learned

The fashion editors were invited to have a play with the new Apple Watch in Paris. Here are five things of note from a morning of madeleines and wearable tech

1. You will definitely want one.
To be specific, the one were going to want is the rose gold one, with the white strap. I suspect this, inevitably, will be the most expensive one. The $349 (a UK price has not been announced) rubbery one is nice, but its all about the gold. Sorry.

2. Jony Ive and Marc Newson are power players in fashion now.
Forty-five minutes before the Chanel show was due to start, Karl Lagerfeld himself arrived at the Apple Watch preview, and sat down with Anna Wintour to try on a watch and be talked through the functionality by Ive and Newson. If thats not Apple flexing some powerful fashion muscle, I dont know what is. The breakfast launch was impeccably fashion-week-worthy: it took place at Colette, the most famous boutique in Paris, with espressos and Evian and miniature madeleines. Further proof that Paris fashion royalty are on Team Apple Watch: Azzedine Alaïa is hosting a dinner in honour of Ive.

I'm going to need a bigger wrist. #AppleWatchpic.twitter.com/Db3vcIZFcF