It was all flower children, Sgt Peppers and Woodstock at Tommy Hilfigers summer collection and hes still ahead of the curve
Tommy Hilfigers $6.4bn business is built not on his skill with hemlines or colour palettes, but on his gift for seeing the big picture. Tommy Hilfiger clothes sell because they make the customer feel connected to the gloss and glamour of pop culture, and to an aspirational lifestyle. And right now there is no more aspirational summer lifestyle than to hang out at a music festivals, looking cool.
So on the catwalk at New York fashion week on Monday, that was exactly what the models wearing Tommy Hilfigers collection for next summer were doing.
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