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Channel: Jess Cartner-Morley | The Guardian
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How to dress: new life for tired trends

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'Remember when spring's big trend appeared in store in March and hung on in there till it was swinging from the discount rail four months later? These days a trend lasts six weeks, maximum'

Recently, Rihanna's stylist was bemoaning how hard it is to find fun stuff to wear at this time of year. "It's the end of May," Mel Ottenberg told the New York Times, "and we've already used up all of fall/winter." As in: RiRi has already worn and become tired of the best looks not just from this summer's clothes, but from the autumn collections, which don't even go on sale to us norms for another two months.

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