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Channel: Jess Cartner-Morley | The Guardian
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‘Circular’ fashion: greenwashing myth, or attainable goal?

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Hopes for recyclable fashion are far from mass market reality, warns a new documentary at London Fashion Week

Circularity – a concept drawing on principles such as “designing out” waste and ensuring clothing can be remade again and again – is the buzzword at London fashion week.

At Preen by Thornton Bregazzi, the designers Justin Thornton and Thea Bregazzi spliced together clashing rolls of floral fabric “that had been hanging around in the studio, left over from different seasons” and designed one entirely new look.

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