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Channel: Jess Cartner-Morley | The Guardian
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Chanel and Louis Vuitton veer between future and past

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Evocative shows by two of fashion’s biggest names light up a bizarre Paris season

The strangest ever season of catwalk shows ended in Paris with Chanel and Louis Vuitton, displaying an industry divided between nostalgia for the razzmatazz of the old normal and a futuristic vision of what fashion could be.

The 14-metre white capital letters of the Hollywood sign that crown the Santa Monica Mountains do not just designate a place name. Since they were erected in the roaring 20s, they have stood for a glamorous fantasy world to which anyone can buy entry, with a cinema ticket. For the Chanel show a venue reinvented in seasons past as a spaceship or a supermarket or an ocean liner was dressed simply with the brand name spelt out as if on the Hollywood Hills.

Related: Dior opens Paris fashion week with a cathedral-inspired catwalk

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