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Channel: Jess Cartner-Morley | The Guardian
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The show must go on: fashion faces up to its Covid moment

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As the season begins, blockbuster catwalks are out – replaced by small-scale and digital events

Does the world still care about fashion? Is escapism acceptable in a pandemic? Do we even need new clothes in our restricted lifestyles? And if not, then what next for a global industry which is worth £1.1tn to the global economy and employs 430 million people worldwide?


A fashion show season like no other begins this weekend, with issues more fundamental than next season’s hemlines riding on it. Blockbuster catwalks are out, replaced by small-scale shows and digital presentations. Zoom calls with designers will stand in for backstage gossip.

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