The first of the four major shows to go online-only has replaced catwalks with films, podcasts, live-streamed discussions – and even a drop-in virtual afterparty
At London fashion week, all eyes are on what the shows look like, not what the clothes look like.
London is the first of the four major fashion capitals to stage a fully digital fashion week. The schedule, which began today and runs until Sunday, will feature no catwalk shows, no cocktail parties and definitely no air-kissing. With the traditional format a no-go under physical distancing rules, shows have been replaced with films, virtual showrooms, podcasts, playlists, live-streamed panel discussions and even a drop-in virtual afterparty. The invitation-only elitist traditions have been ditched in favour of digital content accessible to all.
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