Gucci bids farewell to fashion week as brand goes seasonless

Italian label cuts shows from five to two each year and declares fashion calendar obsolete

Fashion week is over, according to Gucci. In a virtual press conference broadcast from his Rome studio, the label’s creative director, Alessandro Michele, announced that Gucci was slashing the number of fashion shows it holds each year from five to two.

Declaring the fashion week calendar obsolete, Michele said he was no longer adhering to a rota staked out by spring/summer, autumn/winter, cruise and pre-fall shows.